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Sugar is The New Tobacco
According to McKinsey's research, about 40% of the world's population is overweight or obese.
Sugar Has So Many Functions
Besides taste, sugar is also responsible for bulk, texture, scent, and more.
That's why current attempts to replace sugar with synthetic and natural (such as aspartame and stevia) sweeteners have resulted in a compromised consumption experience.
The bitter truth is that sugar is everywhere
In fact, manufacturers add sugar to 74% of packaged foods sold in supermarkets.
What can we do about it?
Forging a healthier world, one ingredient at a time.
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